The "IKEA" furniture giant surprised his customers in Sweden with an advertisement published in a magazine, asking pregnant ...
The "IKEA" furniture giant surprised his customers in Sweden with an advertisement published in a magazine, asking pregnant women to urinate on him, to get a discount on a product, according to the Sky News website.
The announcement published in the magazine "Amelia" says: "Urinating on this ad may change your life, [...] Pee on the designated area and wait a minute. If you're pregnant, you'll find a surprise here. "
Ikea provided a similar pregnancy screening test to the paper, as women who believed that they were pregnant were peeing in the area therefore, to find out the result of the examination by detecting the hormone "H.G." secreted by the body of the holder.
If a woman is already pregnant, a discount symbol will appear in the area she has peed on, so she can buy cradle of the child at the price of NOK 495 (£ 45), after the original price was NOK 995 (GBP 90).
"The company seeks to show life as it is for many people," said the marketing director of Ikea, Patrick Nygren.
"We want to be there when those magical moments occur in people's lives," he said, referring to a pregnancy test that could radically alter people's lives.
